Deepfakes are non-consensually AI-generated voices, images or videos that are created to produce sexual imagery, commit fraud, or spread misinformation.
Deepfakes are a growing threat to society, and governments must act.
Rapid AI improvement has made deepfake creation fast, cheap and easy.
Between 2022 and 2023, deepfake sexual content increased by over 400%, and deepfake fraud increased by 3000%.
There are no laws effectively targeting and limiting the creation and circulation of deepfakes, and all current requirements on creators are ineffective.
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In the UK, a coalition of bipartisan politicians has endorsed our statement regarding the need for a ban on deepfakes.
The public strongly supports a ban on deepfakes. Support for the ban crosses political boundaries.
In a recent poll, support for a deepfake ban was strong in every country surveyed: the UK (86%), France (77%), Italy (74%), and Spain (82%). In the US, 77% of the public support the regulation of deepfake technology.
The only effective way to stop deepfakes is for governments to ban them at every stage of production and distribution.
This must place legal accountability on the companies that provide deepfake technology, the creators of deepfake content, and everyone in between.
Read our full report here.
Make the creation and dissemination of deepfakes a crime.
And allow people harmed by deepfakes to sue for damages.
Hold model developers liable.
They must show that they have taken measures to prevent deepfakes.
Hold model providers, service providers, and compute providers liable.
Everyone involved in the creation of deepfakes must be held accountable for the damages they cause.
What about satire and memes? What about actors licensing their image?
These legitimate uses would remain legal, as they fall outside the deepfake definition.
Isn't watermarking enough to stop deepfakes?
What about other tools that allow people to make fake images, e.g. Photoshop?
Can't the proposed ban be bypassed by simply labeling non-consensual deepfakes as fake?
Why is banning deepfakes so important?
Read our report on deepfakes
Download the full UK report and executive summary below.
